I think the key points to remember from this week's readings were that careful strategising, planning and scheduling should be carried out prior to the execution of an event in order to ensure that things go smoothly without any glitches. The text has illuminated the various stages of the strategy development process that must be performed to successfully achieve the company’s PR objectives.
I always thought that vision and mission statements were fancy, and that people hardly read them anyway. However, I now feel that the most important stage is the creation of the organisational and public relations vision and mission statements. The process of coming up with these statements allows a company to seriously evaluate their goals and establish an achievable target. Thus, I feel that a company’s vision and mission statements are more important and relevant to its internal public as they bring awareness to its employees with regard to what they should strive for and how they should achieve it. In addition, a company’s vision and mission statements help to manage expectations with its external publics.
The readings made me think more about public relations theory and practice in that I was unaware that the expenditure and budget of a company was continually and frequently assessed. I always thought that each department within a company would have an annual budget that was discussed and looked into annually. However, I realized that it takes a lot more work to ensure that each department within a company sticks to its budget. This takes a great deal of planning and organisation that can be facilitated with the use of flowcharts, Gantt charts and checklists.
Therefore, the strategies discussed in this week’s reading offer a useful insight into the organizational skills required for the achieving a company’s goals.
(297 words)
1 comment:
I agreed with what Denise had mentioned in her 3rd paragraph.
Indeed, I also have the impression initially that companies just plan their annual budget once a year only. I would not think that companies will take such effort or time, again, to revise it frequently. Despite that, I am really impressed on how PR practitioner's multi-tasking skills and having the capability to be professional in their designation.
The flowcharts, Gannt charts and checklists are indeed essential tools for a PR practitioner, as a guide to follow and plan dugets correctly with their organization for campaigns and events. Now, I truly understnad why budget plans of comapnies have the need to be revise frequently, for using and accessing funds tactfully.
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